Today, Microsoft launched an initiative in the United States called: IM

The initiative connects Windows Live Messenger with nine of the world’s most significant causes and the leading non-profit organizations associated with them. The more IM conversations you have using Window Live Messenger, the more money will go toward these urgent social issues.  Microsoft will share a portion of the program’s advertising revenue with the user’s chosen organization, and will guarantee that each organization receives a minimum of $100,000 in donations during the first year of the program.  There is no upper limit, so greater usage can increase the contributions.  Go to today to download Windows Live Messenger 8.1 and start talking with your friends and family and know that every time you connect to someone you know you’re giving back to significant causes of your choice.

If you are already using Messenger 8.1 you can type the following codes in your personal message so that your IM donations go to the organization of your choice:

Text Code Cause
*red+u American Red Cross
*bgca Boys & Girls Club
*naf National AIDS Fund
*mssoc National Multiple Sclerosis Society 
*sierra Sierra Club 
*komen Susan G. Komen for the Cure 
*unicef The US fund for UNICEF 

You can even change it up day to day or week to week to spread your charity around.

You can append the text code to the beginning of end your existing message and you will see an IM logo appear where you types the code:


Chat. Feel Good. Give Back.  Windows Live Messenger.



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